According to a Jan 25th, 2012 press release Popstar Networks a digital network signage company announced that they are integrating the Microsoft Kinect into some of their future offerings. The release states that utilizing this technology for their clients will give people “more engaging, relevant and unique in-store experiences”.
The company basically feels that while this concept is slowly gaining momentum in the market place there will be a time where there will be a significantly more enthusiastic response from both their clients and the customers as both become more familiar with Gesture Recognition technology.
LET THE DISRUPTION BEGIN!!!
Below is a video of Popstar Network’s Vice President of Marketing, Jeff Xouris discussing Digital Network Signage with DOOH.com’s Tony Hymes